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Business with Tradition

and Future

THE MEYER FAMILY – IN BUSINESS SINCE 1857

The roots of the company go back to 1857, when August Meyer started making clarinets by hand in Klingenthal, a small city in Eastern Germany.
Lateron, his son Max Meyer took over the business and specialized in the production of accessories related to wood wind instruments.

As a result of the turmoil surrounding World War II, the company was shattered, the country was divided into two parts and the Family fled to the Western part of Germany. Here Gotthold Meyer, the son of Max Meyer, laid the cornerstone for the development of the Musik Meyer Group.

COMPANY FOUNDER GOTTHOLD MEYER

In the year 1948, he founded the GOTTHOLD MEYER company in Marburg. In course of the intervening decades, it has evolved into today’s MUSIK MEYER Distribution & Marketing Group.

At a very early point in time, Gotthold Meyer had a good grasp of importing music instruments and accessories, and after only just a few years he succeeded in combining a number of renowned products into a multi-faceted sales and marketing portfolio. As co-operation with suppliers was also aimed at maintaining long-term business relationships, some of those brands are still part of the company’s range of products today.

THE CORNERSTONE OF OUR SALES COMPETENCE

The music instrument market in the sixties and the seventies was frequently undersupplied, and the demand regularly exceeded the supply. At that time, the principal focus of the efforts of the company was on procurement management – the art of getting hold of enough instruments. The company grew continuously through sales and marketing of new brands and solid commercial work, and it has become one of the most important suppliers of music instruments in the European market.

In the early eighties, the situation in the market changed. The growing offer supply of music instruments resulted in increasingly more competition, which thus made it necessary to change the working methods of the company. The market became a buyer’s market. The most important fields of activity became the establishment of brands and marketing.

ON THE WAY TO BECOMING MARKETING SPECIALISTS

Matthias Meyer, son of the company founder, joined the company in 1971. Recognizing the needs of that time period, he began expanding the area of active marketing services for brand products besides pure import and sales activities.
The specific use of marketing measures aimed at generating demand and the building up of professional public relation activities continuously increased the brand awareness of the products cared for.

The company kept growing and more international manufacturers entrusted the MEYER Company with the distribution of their products.
The constant growth of the business volume and number of employees, made it necessary to restructure the company in 1980. MUSIK MEYER GmbH was formed.

TRADE THROUGHOUT EUROPE

At the same time, a separate subsidiary was opened up in Switzerland in order to expand the sales territory in the German-speaking region. In the subsequent years, sales activities were also expanded to encompass Austria and the Benelux countries, and in Central Europe MUSIK MEYER became the exclusive sales partner for increasingly more manufacturers. Later on, the company started additional activities in parts of Eastern Europe, which are now managed by CEMID, which is the Hungarian subsidiary of the corporate group.

CORPORATE GROUP IS GROWING

In the year 1985, this diversification was continued through the establishment of M&T Musik & Technik GmbH. A highly diversified range of products as well as an increase in the demands placed on the company’s scope of services made it necessary to divide the company up.

In the course of the following years, additional specialised sales divisions were created, each with its own, individually made-to-measure brand portfolio. As a result of this division and specialisation, today the company is in a position to react to market requirements in a more target-oriented manner and thus to expand the market shares of the brands that it represents in a focussed and continuous manner.

THE MUSIK MEYER DISTRIBUTION & MARKETING GROUP

This successful business development in the course of five decades has allowed the MUSIK MEYER corporate group to become a constant in the international music instrument market.

The MEYER name, as well as the large M in its logo, has become well-established as a brand and guarantee of reliable and professional sales & marketing work worldwide. In the course of internationalisation, in the year 2000 the umbrella brand was given the designation MUSIK MEYER Distribution & Marketing Group.

At present, the MUSIK MEYER Group has a workforce of approx. 200 employees in various branch offices and subsidiaries in Central Europe. Matthias Meyer is responsible for the executive management of the corporate group. In this function, he is supported by a team of experienced sales and marketing specialists.

... AND THE SUCCESS STORY CONTINUES

We would like to thank all of the partner companies that have put their trust in us in the course of our many years of sales and marketing activities, and we look forward to tackling the challenges we will all be facing in the coming years. We are ready!

August Meyer
The family of August Meyer
Company founder Gotthold Meyer
Matthias Meyer, the managing director of the MUSIK MEYER Group

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